Client:
Bankers Trust New York Corporation
Project:
1995 Annual Report, “The Impact of Leadershsip”
My Role:
The second consecutive annual report I wrote for Bankers Trust needed to strike the right balance between past and present as the company's leadership changed.
What the Client Says

Bankers Trust has undergone many transformations since its founding as a domestic trust company in 1903. But the last two decades have seen perhaps the most dramatic series of changes.

As president, deputy chairman and chairman, Charlie Sanford has led Bankers Trust through our recent years of metamorphosis. Now as he prepares to end his 34 years of service to the corporation, and as Frank Newman takes on the responsibility of guiding Bankers Trust into the future, it seems appropriate to look at how we have responded to change in the past, how we have capitalized on the opportunities of the present and how we are building for our future, and our clients' futures as well.

Today, the culture of Bankers Trust welcomes -- in fact, thrives on -- change. One of the most important principles by which we guide ourselves is that we seek to be agents of change, not guardians of the status quo. Bankers Trust encourages entrepreneurship and innovation because we recognize that the respect and trust of clients is best earned by providing products and services that add value and create wealth for them.

But Bankers Trust's culture was not always this way. As Harvard University professors John Kotter and James Heskett noted in their book Corporate Culture and Performance, transforming Bankers Trust's culture took an enormous amount of will and determination. Talented managers were given the authority -- and the resources -- to run their businesses as entrepreneurs. The firm began to compete for the brightest recruits with the top investment and commercial banks. The new measure of performance was how well people challenged external standards. And as we changed Bankers Trust and the way the company did business, we found that we were also making changes in the fundamentals of the financial industry...

... Not all of these changes were easy to make -- in fact, change is often difficult. But one of the reasons change is so exciting, and so vital to a living, growing corporation, is that in the process of anticipating or reacting to changes, one will create new solutions that test the status quo. Not all of the new solutions will work -- neither we nor anyone else will have a perfect track record; we must all be willing to accept some disappointments -- because they teach us just as surely as the successes.

The challenges we have met, the changes we have made through the years have made Bankers Trust a stronger firm: stronger globally -- more than half our revenue now comes from operations outside the United States; stronger in terms of the range and depth of products we provide -- now offered through local operations in nearly 50 countries and stronger financially -- our ratio of capital to risk assets is the highest among our peers.

The Bankers Trust of today is in many ways a different firm than the Bankers Trust of twenty years ago -- or even ten. But today's Bankers Trust professionals make the same commitment Bankers Trust professionals have always made, a commitment to serve our clients creatively, reliably, and with the highest level of integrity. Whatever businesses we engage in, wherever in the world we work, we seek to create a positive impact for our clients.

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ELAINE BENNETT
Bennett Ink LLC

Box 213 Maplewood, NJ 07040
Phone: 973.763.1932

elaine@bennettink.com