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| Client:
Shorewood Packaging Corporation |
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| Project:
1999 Annual Report, “1 Way” (1999 Galaxy Award Grand Prize from the International Academy of Arts & Sciences) |
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| My
Role:
Working with the client and Addison Design, I helped to shape the message and theme of this book, then interviewed the CEO and line-of-business executives to determine the content. The final product married pithy blocks of copy to arresting visuals. |
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Whomever we serve -- manufacturers of software, cosmetics, tobacco, sporting goods, pharmaceuticals, or music... Whatever task we undertake -- creating unique structural designs for packaging, developing new technology, ensuring the quality of every job we run... Wherever in the world we operate... We do things 1 Way -- the Shorewood Way. 1 WORLD To serve our global customer base, we operate 16 plants in the United States, Canada, and China -- featuring the most advanced equipment. Digital pre-press technology and a digital network linking our plants together mean that we can run a job in China or in North America, with identical results. 1 PASS Our proprietary JOSH system produces dramatic results by combining two normally separate processes, gravure and offset lithography, and adding coating, embossing, and die-cutting in one continuous operation. 1 VOICE Professional, enthusiastic, responsive, knowledgeable: We set high standards for Shorewood employees, from our account executives to our plant managers to the people packing finished cartons for shipment. 1 PURPOSE Whether we're engineering
an entirely new packaging structure, designing unique graphics, or printing
-- one more time -- a job we have had for years, our purpose is the
same: to do the kind of quality work that will create and strengthen
long-term relationship with our customers. |
| > Next Annual Report |
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ELAINE
BENNETT Box
213 Maplewood, NJ 07040 |