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| Client:
Qwest Communications |
| Project:
2000 Annual Report |
| My
Role:
To tell the story of this technologically complex business in language you don't need an engineering degree to decipher. Working with Addison Branding & Communications and Pederson Media Group, I constructed a three-track narrative. Track one focuses on specific clients and their experiences with Qwest; track two goes into greater detail about Qwest's capabilities; track three provides a glossary for technical terms (see below) and interesting facts, with analogies to everyday experiences. |
Track 1: Profiles Dallas
Convention Center Track 2: Narrative 106,000 miles of high-speed, reliable connectivity Why Qwest? Each of our customers and partners comes to us with a different set of challenges, requiring a different set of solutions. Yet for one reason or another, theyve all chosen to connect with Qwest. Because Qwest is global: Across North America, through KPNQwest in Europe and via our undersea cable to Japan and the Asia-Pacific region, Qwest provides leading-edge enterprise solutions and connectivity for businesses. And with more than 106,000 miles of network, Qwests global, all-optical broadband Internet backbone network would wrap around the Equator more than four times. Because Qwest is powerful: Qwest now operates the only OC-192c-routed Internet Protocol network coast-to-coast in North America, transporting data at a rate of 10 million bits per second, all connecting with Qwests 14 state-of-the art CyberCenters. Because Qwest is innovative and gets its innovations to market quickly: That OC-192c network isnt an end goal, its a stepping-stone. Qwest is lab-testing an OC-768 network and the company has already committed to creating a network capable of transporting one trillion bits per second by 2005. Because Qwest is reliable: Qwests industry-leading Service Level Agreements guarantee customers the highest levels of performance making commitments on service availability, data-transmission delays, outage notification and other benchmarks. Because Qwest is competitive: Forging a new model for wholesale competition among communications companies in its 14-state local service area, Qwest has been opening its markets to more competition and shoring up its own service performance so it can re-enter the long-distance markets regulators required the company to leave during the U S WEST merger. Because Qwest is a market leader: Whether developing Internet-based, value-added services for businesses, new network speeds or new ways to give residential telephone customers greater value and convenience, Qwest stays on the leading edge. Track 3: Glossary OC Optical Carrier levels, indicating transmission speed on a fiber network such as Qwests; OC-192c represents a speed of 10 gigabits (10 billion bits) per second. At that speed, a user could send and receive all the data contained in the Encyclopedia Brittanica in about one second. |
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