Client:
Samsung
Project:
Cover story for inaugural issue of Samsung Magazine, June 1997, “Convergence: Changing the Products We Use,
Changing the World”
...The vision of an electronic home, sometimes known as a “smart home,” is being realized all over the world, in everything from a huge computerized house under construction in the United States to standalone devices costing less than a thousand dollars that will use the standard wiring in existing homes to transmit video, audio, and data between rooms.

The multimillion-dollar home that Bill Gates, chairman of Microsoft, has been building outside of Seattle, Washington, will be one of the "smartest" homes in the world -- a showcase for home-based computer electronics. In his 1995 book, The Road Ahead, Gates wrote of his plans to use computers to adjust the ambiance of the house to suit the personalities of the people in it. Gates and his family will register their preferences in a central computer, as will their guests. Computer-coded pins worn by each person will alert sensors in the rooms as to what music or lighting -- or even what style of art -- that person would enjoy, and the room will automatically adjust to those preferences.

While such specificity is certainly new, some of the enhancements Gates is building into his house have been around for a while. In Gates' house, the coded pins trigger lights to turn on as someone approaches and off as they leave the area. In a California house built in 1991 (with $70,000 worth of electronic components), the owner can press a button to create a lighted path to whichever room he is headed for -- if he wakes up in the middle of the night and wants a snack, for instance, the lights between the bedroom and kitchen will turn on. The doorbell is also specially wired. If the bell rings during the day when no one is home, it sends a signal to the owner's office phone, giving him a full audio and video link to whoever is ringing the bell. And for climate control, the house features automatic drapes, which open to let the sun in when the house needs warming...

...One system -- particularly well suited for office buildings -- uses artificial intelligence to learn a building's occupancy schedule, so that it can turn on the heat or air-conditioning before people arrive. Another company sells a product that can control temperature and lighting as well as interface with burglar and fire alarms, audio/video equipment, and telephone equipment. People who have trouble waking up in the morning can even program their showerhead to turn on automatically. (But they still have to get there under their own power. So far, there are no electronic systems to physically remove a sleepy person from bed.)

According to Business Week, one appliance manufacturer “envisions a home computer that could query the washing machine, find out whether the spin cycle is complete, and notify whoever is watching TV in the living room.” Because television is so central to most manufacturers' visions of the "smart home," it is the first "converged" appliance being marketed...

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ELAINE BENNETT
Bennett Ink LLC

Box 213 Maplewood, NJ 07040
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