(4 hours)
Finding and fleshing out a theme for your annual report
What does the CEO want to say?
What do your business and year-end numbers say?
How do you want to position your company?
Using the theme to tell your story
Structuring the text – CEO’s letter, editorial section
Pitfalls to avoid
Using the internet to enhance your copy
Best Practices
A review of creative solutions from other companies’ annual reports, both in print and online.
